Case Study: Fjorge Takes Over Website Management for Holt Homes

When your digital foundation begins to crack, growth becomes harder to sustain.

That’s exactly where Holt Homes found themselves. As a leading home builder in the Pacific Northwest, they had no shortage of demand. But their WordPress website was becoming a liability. Pricing data was off. Pages loaded slowly. Internal teams struggled to update listings. Most critically, a broken Zillow integration kept prospective buyers from seeing the full picture.

Every day the site underperformed was a missed opportunity to engage, convert, and sell.

Holt Homes needed more than a fix. They needed a digital partner with the technical strength and strategic mindset to take control and move fast.

That partner was fjorge.

The Challenge: When Web Performance Affects the Bottom Line

Holt Homes didn’t just want a better-looking site. They needed results.

Their priorities were clear:

• Quick turnaround on issues and new features
  
  
• Ongoing development support to evolve with the business
  
  
• Faster page loads and a more intuitive backend
  
  
• Accurate pricing and listing data
  
  
• A stable Zillow integration that worked consistently

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The Solution: Partnership Over Patching

fjorge stepped in as a hands-on partner and immediately took over management of Holt’s WordPress site. The first goal was stabilization. The second was forward momentum.

We delivered:

• Rapid issue resolution using an agile sprint model
  
  
• A strategic roadmap that aligned with business goals
  
  
• Backend improvements to make the site easier for internal teams
  
  
• Website speed enhancements that improved user experience
  
  
• A complete rebuild of the Zillow integration
  
  
• Structured processes to ensure accurate pricing and listing data
  
  

We also applied custom theming and accessibility upgrades to support Holt’s growth in an increasingly competitive market.

The Results: A Website That Drives Growth

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Holt Homes now operates on a website that supports both marketing and operations.

• Load times were reduced by over 40 percent
  
  
• Internal content updates became faster and more efficient
  
  
• Pricing and listing data is accurate and reliable
  
  
• Zillow integration functions without issues
  
  
• New features are rolled out based on an evolving roadmap
  
  

“It’s been a night and day difference from our last web developer team. Everyone we’ve worked with at fjorge has been so helpful, on top of our items, powering through our wishlists,” said a member of Holt’s team.

“Very communicative and flexible. The team is very on top of all the projects. Great working relationship as well.”

Why fjorge

fjorge didn’t just fix what was broken. We brought technical expertise, design thinking, and real momentum.

We moved fast without sacrificing quality. We collaborated as part of Holt’s team. And we helped turn a risk into a scalable digital asset.

Leadership Takeaway: Don’t Let Your Website Hold You Back

For enterprise leaders, the lesson is simple. A website is more than a digital front door. It is a critical part of how customers experience your brand and how your team delivers value.

If your platform is slow, unreliable, or out of sync with your goals, it's time for a change.

fjorge helps high-growth companies take control of their digital tools, drive measurable results, and scale with confidence. Let’s talk.

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