Fix It Group: Modernizing Digital Presence for Enhanced User Engagement

Client Overview

Fix It Group, operating as FixMyHome.com and FixMyHome247.com, is a prominent home services brand seeking to modernize its digital footprint. With a commitment to professionalism and customer service, they aimed to enhance their online presence to better reflect their brand and improve user experience.

The Challenge

Fix It Group faced several key challenges with their existing websites:

• Outdated Design: Their websites lacked a modern, professional aesthetic, leading to a "sloppy" and disorganized feel.
• Inconsistent Branding: Visual and functional inconsistencies between FixMyHome.com and FixMyHome247.com diluted their brand identity.
• Poor User Experience: Calls-to-action were not optimized, and site structure and layout hindered usability.
• Performance Issues: Slow load times, particularly at the top of the page, impacted user access to essential content.
• Limited Editability: The previous platform made ongoing content edits cumbersome for the client.
• Integration Needs: They required seamless integration with critical business tools like Service Titan and Breeze HR, along with dynamic number insertion for call tracking.

Our Solution

fjorge partnered with Fix It Group to undertake a comprehensive website redesign and rebuild, leveraging the power of Webflow. Our approach focused on creating two cohesive, high-performing websites that aligned with brand guidelines, drove conversions, and supported ongoing business growth.

Key Deliverables:

• Discovery & Planning: Thorough review of existing sites, goal identification, and sitemap confirmation for both platforms.
• Design (UX/UI): Development of wireframes and high-fidelity visual designs using a shared brand system, ensuring responsiveness across all devices.
• Webflow Development: Custom Webflow build with a component-based design system, Webflow CMS setup for dynamic content, and an SEO-friendly architecture.
• Content Implementation: Integration of client-provided content and SEO strategy.
• Quality Assurance: Extensive cross-browser, cross-device, and accessibility testing (WCAG AA best practices), along with performance optimization.
• Launch Support: Seamless Webflow site setup, domain configuration, and pre-launch testing.
• Integrations: Successful implementation of dynamic number insertion, Service Titan, and Breeze HR via JavaScript snippets.

The Impact

The collaboration between Fix It Group and fjorge resulted in a transformative digital presence that directly addressed their core challenges and positioned them for future growth.

The redesigned FixMyHome.com and FixMyHome247.com now boast:

• A Modern, Professional Aesthetic: A clean, consistent design that truly reflects the professionalism of the Fix It Group brand, eliminating the previous "sloppy" appearance.
• Enhanced User Engagement & Conversions: Optimized calls-to-action and an intuitive site structure have significantly improved conversion rate optimization (CRO), making it easier for users to find information and connect with services.
• Seamless Brand Consistency: Both websites now share a unified style, structure, and branding, reinforcing brand identity and providing a cohesive user journey.
• Superior Performance: Improved load performance ensures faster access to essential content, leading to a smoother and more satisfying user experience.
• Empowered Client-Side Management: The Webflow platform enables Fix It Group to easily manage and update content, fostering greater agility and efficiency in their marketing efforts.
• Streamlined Operations: Successful integration of Service Titan, Breeze HR, and dynamic number insertion has automated key business processes and provided valuable insights for regional marketing.

Ultimately, fjorge empowered Fix It Group with a robust, scalable, and user-centric digital platform that not only revitalized their online image but also laid a strong foundation for sustained business growth and enhanced customer acquisition.

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