On this episode of the Mind Your Own Marketing Business Podcast, host Joe Barsness chats with Todd Leyse, President of Adams Pest Control and Blu Star Software. Todd shares his unique journey from computer science to leading a successful pest control business, including the development of their proprietary CRM software, Blu Star. They discuss the evolution of marketing in the pest control industry, from the days of yellow pages to today's digital landscape, and how Adams Pest Control has adapted and thrived.

The conversation delves into the challenges and misconceptions surrounding pest control, including the perceived toxicity of chemicals and the importance of customer education. Todd also reveals how Adams Pest Control is leveraging AI to improve operations, from transcribing and summarizing customer calls to developing a sophisticated chatbot for employee support. They explore the future of AI in the pest control industry and how it will likely shape customer service and operational efficiency in the coming years. 

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