In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Michael George, technology leader at Avoq. Michael shares his fascinating career journey, from an early start in the airline industry to pioneering travel tech solutions and now driving innovation at a top PR and government relations agency. Along the way, he discusses how his diverse background, including public speaking and authorship, has shaped his leadership style and team culture.

Joe and Michael also explore how technology and PR increasingly intersect, from advanced data targeting to navigating the political landscape in Washington, DC. Listeners will hear insights on team building, leveraging big data for smarter marketing, and maintaining bipartisan collaboration within an agency. It’s an engaging conversation packed with practical takeaways for marketers and technologists alike.

‍