In this episode of Mind Your Own Marketing Business, host Joe Barsness from fjorge sits down with Kristen Sweeney, founder of Every Little Word, a boutique content and communications agency. Kristen shares her unique path from the world of musical theater to building a thriving B2B content firm. Through freelancing, self-education, and a deep passion for meaningful storytelling, she’s carved out a niche helping organizations earn attention and build trust with expert-led content.

Listeners will gain insights into how Kristen’s team collaborates with subject-matter experts to transform complex ideas into authentic, high-value marketing content. We explore the challenges of brand voice, the importance of internal knowledge sharing, and why effective B2B content starts with real conversations. Whether you're on the marketing team or leading strategy, you’ll walk away with ideas to improve how your organization communicates its expertise.

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