In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Nick Grzechowiak from The Ricochet Moment podcast to dive deep into the pivotal moments that have reshaped some of the world’s most iconic brands. Nick, a self-proclaimed brand nerd and seasoned creative leader, shares how his passion for legacy branding has led him to uncover the stories behind bold decisions that altered the course of companies like Netflix, Pabst Blue Ribbon, and even Birkenstock. From the power of storytelling to the role of risk-taking in brand evolution, Nick illustrates how these ricochet moments often separate brands that thrive from those that fade away.

Listeners will be inspired by Nick’s unique lens on branding and the importance of recognizing opportunities for reinvention. Whether it’s navigating plateaus, challenging internal “permissions,” or crafting new narratives, this episode is packed with insights for marketers, business leaders, and creatives alike who are looking to make bold moves and future-proof their brands.

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