Join Joe Barsness on the Mind Your Own Marketing Business podcast as he sits down with Jen Radke, CEO of the National Institute for Social Media (NISM). Discover the secrets to succeeding in the ever-evolving world of social media marketing, from navigating the complexities of platform algorithms to understanding the strategic planning and skills needed to achieve real business results. Jen shares her insights on the importance of social media certification, how NISM helps marketers elevate their expertise, and the surprising reasons professionals seek validation in this dynamic field.

‍
This episode dives deep into the challenges and misconceptions surrounding social media marketing, exploring the need for continuous learning and adaptation in the face of constant change. Tune in as Jen and Joe discuss the impact of emerging platforms, the legal do's and don'ts of content creation, and the essential role of data analysis in measuring social media success. Whether you're a seasoned marketer or just starting out, this episode offers valuable

‍